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“Former Fraud-Investigator Discovers The Truth About So-Called ‘Income Opportunities!'”

Dear friend,

I’ve had it up to here with all the “Income Opportunity” madness virtually destroying people’s lives and spirit these days.

And I absolutely hate it when I see people pitching business opportunities without giving people the courtesy of explaining both their potential risk and their potential reward.

Folks, not every business opportunity or product you create is going to “produce gold”, so the most important thing you must learn to do is to minimize your downside risk so you have more than enough cash to handle the winners. If someone tells you otherwise or if someone tells you “to get in now because this is going to be big” without also giving you advice on how to set an “exit point” (when to cut your losses and get out of the business), my advice to you is to run for the hills!

Remember:

• Every professional day-trader knows the importance of setting a stop-loss so their stock values don’t bleed to death.
• Every professional internet marketer knows the importance of small-scale testing of products before investing larger sums of money to roll them out.
• Every smart, successful, network marketer knows the importance of prequalifying their prospects to make sure they have the time, money, and motivation that it takes to make their business a success (network marketing is a business, not some magical “spillover” program as many of the current online carnival-like marketers would have you believe.)
• Every serious business owner knows that cash is king and you must track your results, keep a budget, and know your numbers to tilt the odds of success way in your favor.

Remember: Those who fly by the seat of their pants oftendie by the seat of their pants.

People, you must have a plan and track your results even if it’s just on the back of a paper napkin — seriously, if you go grab a paper napkin right now and right down an amount you’re willing to budget each month for your business (even if it’s as little as $50/month), you’ll be ahead of most “Income Opportunity” seekers and home business “dreamers”…You will have taken your first step to being a thoughtful doer!

Yes, I am willing to be straight with people rather than feed them a bunch of “froo-froo”.  And yes, I often lose potential customers to the “dream purveyors”…the marketing predators who are happy to sell you “the hope of a promise of a dream”.

I only focus on professional income opportunities, both MLM and non-MLM.  And ultimately I want you to own and have control of your own product and have control of your own list. That is where the real gold lies.

Now, I know you’re probably skeptical. That’s normal and healthy. Let me give you three good reasons I can back up what I claim:

Three Reasons To Believe What I Say

Reason one:I have real clients selling real products in diverse markets.

• Clients like Ron Louis and David Copeland, dating coaches and authors of the best-selling book “How To Succeed With Women” (Prentice-Hall Press 1998), which has sold over 100,000 copies in five languages world-wide. You may have seen them on the NBC game show “To Tell the Truth,” on “The ‘Other Half’ with Dick Clark and Danny Bonaduce,” or The Roseanne Barr Show.” Or you may have read about them in Playboy, Maxim, or Men’s Health Magazine.
• Clients like Guitar Escape, LLC, one of Saint Louis’ premier guitar stores – “Highly Recommended! 99% of the ideas I get are just ridiculous trash.  The ideas I get from Paul Schlegel are in the 1% that are gold.” – Rod Baker, Owner Guitar Escape, LLC.

Reason two: I spent 5 1/2 years of my life, working with former FBI agents and private investigators investigating fraud claims for a large insurance company. These agents taught me quite a bit about how to scrutinize claims, promises, and out-and-out scams. I think most people would find it shocking how many times we tracked down fake, non-existent addresses, people floating over 30 identities, fudged reports, and phony companies.

Warning! Do not judge a book by it’s cover. It’s easy to make a company look big with a few cheap technological gimmicks.

Case in point: I run a corporation, yet I work out of the second floor of my house! I could set up an address to make it look like I have an impressive office and a phone system to make it sound like I have a complete staff. I only tell you this to make you aware that just because a company looks big and legitimate does not mean it is.

On the flip side, just because a company looks like a rinky-dink “nothing” of a company, doesn’t mean it’s not your next goldmine. The people behind the company and their experience running successful companies is what matters most!

Reason three: My extensive programming knowledge and large network of programming buddies protects you from “techno-speak gibberish” designed to trick you into buying stuff you don’t need.

It’s true…many people will try to trick you into purchasing things you don’t need or programs that won’t work with what I like to call “techno-speak-gibberish”. Well, I have extensive programming experience and just can’t be fooled by this nonsense. And I won’t let you be fooled either.

Do you know the difference between CGI, ASP, and JAVA (not Javascript – many people confuse the two – they are different in very important ways).  Do you know what questions to ask a company using any of them to make sure they will be able to handle a flood of new customers?

Critical Questions You Must Ask AboutMLMs, Affiliate Programs, And AuthorsWho Teach You How To Sell Your Own Product

Critical Questions For MLMS

Critical Question #1 – Is the comp plan viable and appealing?

Some professional network marketers have been called all kinds of names for mentioning how important the comp plan is. But it’s true. What good is a great product alone if there isn’t a great comp plan motivating people to sell that product?

Critical Questions #2 & #3 – Who is the company’s marketing director and who is he/she hiring to write the sales copy.

Too many companies just do not understand sales and marketing…and clearly great products are useless without great marketing.

Critical Question #4 – Who is the company’s legal counsel?  Do they understand the legal implications if the company goes international?

Good legal counsel, especially for an MLM, can make the difference between a viable long-term company and one that folds within a few months.

Critical Question #5 – Does the information systems department have a plan for scaling the company as new members come in?

I mean, what good is “success” if it brings the company’s system to it’s knees and cash out of your pocket? As many of you know the number one failure of network marketing companies the inability to handle success.

I believe that you must either get the answers to the above critical questions about any network marketing company you are joining…or at least be aware of the implications of NOT having the answers.

Critical Question #6 – Would people buy the product if there was no opportunity attached?

This question goes to the heart of “sustainability”. In other words, is there a real demand for the product in the marketplace outside of the opportunity? If there is, the potential for the company to survive long-term increases.

Critical Question #7 – Does the company have a “Unique Selling Proposition” that sets it apart from other companies in the marketplace?

If the company is the same as every other company, it is less likely to draw commited people. However, if there is something special about the company that draws people, the people that are drawn to the company are more likely to stay.

That “special something” could be any of the following: a proprietary product offering benefits that can’t be obtained elsewhere, a unique and generous comp plan, the company’s marketing system, or even the people behind the company.

Critical Questions For Affiliate Programs

Critical Question #1 – How Well Is The Site Converting Traffic Into Sales?

Why anyone would promote an affiliate program that doesn’t provide information about their specific conversion ratios is beyond me. Doing so is like throwing wads of cash up in the air during a windstorm and hoping more falls back into your hands than you threw up.

In fact the information you really need is much more detailed than I have time to go into here, but I do discuss this in the newsletters.

Critical Question #2 – What Are The Comission Percentages Paid Out?

By having the answers to questions 1 and 2, you can now do a little bit of research and some simple math to determine whether it is worth your time and money to promote the program.

Critical Question #3 – How Are Affiliates Tracked?

Obviously, if you’re going to make sales, you’re going to want to make sure you’re properly credited for them. I’ll talk about ways you can track not only your clickthroughs to affiliate sites, but your actual conversion ratios – i.e., how many visitors you sent to the affiliate site that bought the product or service at that site.

Critical Questions For Authors Who Teach You How To Sell Your Own Product

Critical Question #1 – Have The Authors Marketed A Real Business Themselves Before They Started Teaching Internet Marketing?

I’m sure you’re tired of the merry-go-round of Internet Marketing Books written by people who have never marketed anything but Internet Marketing Books. However, there are several experts who have successfully marketed or consulted clients in various industries. These are the people who can extract the general marketing principles that work almost every time.

In fact, there’s one document that very few people have, that will have people looking at you like you have a PhD in Internet Marketing! And once you get your hand on this document, I can almost guarantee you that your confidence level will skyrocket and you’ll be able to filter out all of the internet marketing nonsense yourself and zero in right on the gold.

Critical Question #2 – Do The Author’s Teach Direct-Response Principles In Which Success Or Failure Is Transparent?

Critical Question #3 – Do The Author’s Focus On The Metrics Of The Business And Teach You To Do The Same?

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