What is a REALTOR®?

Maybe you’re buying a home for the first time. Or maybe you’re selling you’re old home to move up to something new. Whatever the reason, the buying and selling of a home is a big event. It’s an intricate process involving many specialists. One of these specialists is a REALTOR, whose job it is to make the transfer of property as easy as possible.

But not all licensed or registered brokers or salespeople are REALTORS. The term REALTOR is a trademark identifying real estate licensees in Canada who are members of the Canadian Real Estate Association (CREA). REALTORS adhere to a strict Code of Ethics and Standards of Business Practice. The code of ethics is a firm set of rules, describing what kind of performance you have a right to expect from a REALTOR. It’s your guarantee of professional conduct and the best in service.

That’s why many buyers and sellers turn to a REALTOR. As a member of their local real estate board, REALTORS have their finger on the pulse of the housing market and are in daily contact with buyers potentially interested in your home.

You can trust a REALTOR to protect your interests and to look after details. And all the while, you’re an active partner in the process, working with a REALTOR, every step of the way. So the more you know about buying and selling homes, the better your working relationship with a REALTOR.

As you read this material, you’ll see there’s no great mystery to buying or selling a home: just a lot of hard work. We’ll take some of the worry out of the process; and, at the same time, build your understanding of how a REALTOR performs a key service.

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